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Company Info


Prudential California Realty is the largest franchisee of the Prudential Real Estate Network. Based in Southern California, Prudential California Realty operates over 90 offices from San Diego to San Luis Obispo. With over $17 billion in annual sales, Prudential California Realty is ranked among the top five brokerages in the nation.

Recognized and respected by nine out of ten Americans, the Prudential name brings you the strength of one of the nation's largest financial services company. In fact, Prudential Financial has grown to provide services to more than 50 million people in North America.

As a customer-focused, quality organization, Prudential California Realty achieves success one client at a time. We emphasize local decision-making which results in the most efficient and responsive relationship with our consumers.

When you choose Prudential California Realty, you have made a decision to work with a highly professional team and our commitment to you will be one of integrity, reliability, and satisfaction.


Presidents Message

Use our Southern California home search to find real estate anywhere in Orange County and the Inland Empire!


Rich Cosner, President of California Realty and 30-year real estate veteran, began his career in Cleveland, Ohio at age 21.

Rich has seen many changes in the real estate industry and has always upheld unparalleled customer service as central to his company growth model.

Moving to California in 1980, he managed an office for Merrill Lynch Realty, and in 1984 was promoted to regional Vice President for the Orange County region.

Launching his own firm in 1987, he successfully grew the company to the #2 spot in five short years in one of the world's largest franchise systems. He changed franchise affiliation in 1992 when his organization became Prudential California Realty. The company is presently the 62nd largest real estate company in North America and is approaching annual sales volume of almost two billion dollars.

Presently, the firm operates in North Orange County, the Inland Empire and San Bernardino Counties of California. The company has eleven offices and more than 1,100 sales associates.

Rich Cosner is cited by colleagues nationwide as an innovator and leader in residential real estate. Rich recognizes that cutting edge marketing tools and technology are necessary to deliver high levels of customer service in today's competitive real estate market. The tool kit his agents bring to buyers and sellers is phenomenal, and his offices are packed with cutting edge technology.

His strategic partnerships with Realtor.com, Yahoo Real Estate, Prudential Real Estate and additional marketing resources give his company and agents a profound presence and market advantage on the Internet, as well as his extensive marketing in magazines such as Homes and Land, and Orange County and Inland Empire newspapers.

Cosner has been a pioneer as well in bringing one-stop shopping services to residential real estate customers. He works diligently to provide high levels of customer service by bundling necessary components of the real estate transaction including escrow and mortgage resources to facilitate convenience for the customer.

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